Advisory Services

I partner with Series A to C companies as an advisor and mentor during stages of high growth. I specialize in helping companies build a strong people operations foundation, bring in best-in-class people programs, avoid expensive mistakes, and plan for the future. This is often needed when scaling your people team post-financing, making strategic decisions around your people team roadmap, or designing a remote-first culture.

My advisory work is structured as a monthly advisory retainer with a 4-month minimum. We will meet weekly for one hour. Our work together can cover all aspects of your people strategy, in addition to best practices for scaling remote & hybrid workforces.  Ad hoc and project work can be added based on your business needs.

Want to learn more? Contact me today for an initial consultation.

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Client Testimonials

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Shelby is the ideal mix of thought partner and hands-on company builder. She uses her experience scaling Invision, one of the preeminent distributed companies, to empower founders building world-class teams. Shelby's knowledge is an invaluable resource for companies adapting to a remote-first world or those starting out distributed from day one.

Luke Beseda, Partner @ Lightspeed Venture Partners

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Shelby is the best, period. I can’t say enough positive things about Shelby to adequately capture how much she helped us. She dug into the trenches with me and our HR team to develop a detailed Virtual-First vision that made the exercise way less nebulous and way more achievable. Our team is motivated and excited to pursue the direction we set and that is largely due to the expertise, thoughtfulness, and process that Shelby brought to the project. I’d highly recommend her to any start-up, mid-size, or even large company planning to invest deeply in a distributed workforce. She’s one of the very few people with this level of experience & expertise.

Kyle Hency, Chief People & Strategy Officer at Solo Brands

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Shelby has and continues to advise me and my team. We engaged with her to help provide us guidance around our global distributed work strategy as we were wanted to have a solid strategy and understand best practices. She provided us with so much valuable information. Her well-organized, strategic approach to all things people operations and beyond in a fully distributed organization has us aware of many of the pitfalls of working in this manner and I will continue to utilize Shelby as we continue to scale and grow our organization as a fully 100% distributed organization. She also connected us with many valuable resources, templates, strategies, surveys, and practices. Her knowledge is vast and further she is also a pleasure to work with.

Laurie Deneschuk, VP of People @ Netlify

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It was an honor to engage with Shelby for people operations consulting as Shogun hit new milestones of scale. We've been a fully distributed remote company from the start, and as we neared 100 team members it was great to have Shelby's wisdom from her experience at Invision. Shelby got hands-on with our Operations team and supported integral projects as we conducted an exec search for a VP People. Would recommend Shelby to any startup considering a permanent move to remote, expanding internationally, or considering a fully distributed workforce approach.

Nick Raushenbush, Co-Founder & COO @ Shogun

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While planning our transformation to a Virtual First organization, we partnered with Shelby to get her expert perspective. Shelby was so helpful to our initiative -- helping to manage the project, share best practices, and provide seasoned guidance. It was so valuable to have her "been there, done that" viewpoint. She was even willing to weigh in on other timely people initiatives. I highly recommend working with Shelby!!

Nicolette Quispe, Chief People Officer @ One Concern

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Shelby was a critical partner in building our people strategy and culture at InVision. She is the most knowledgeable person I know when it comes to people operations and people technology. She will be an asset to any company looking to develop a world-class people function and has become an expert in building out remote-first cultures.

David Fraga, President @ InVision

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Shelby understands People Operations better than anyone I've met. She was very thoughtful in helping us design and deploying our HR strategy and culture, but also understands the tactical side of operations which is equally important. I'd highly recommend her to any company that needs help building and scaling their HR initiatives.

Kym Lee, Talent @ Sequoia Capital


Valued Clients

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Lightspeed Venture Partners

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Forerunner Ventures

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SemperVirens Venture Capital





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Chubbies Shorts


Papaya Global

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Sana Benefits

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One Concern

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