Work Station

People Leadership Advisor & Remote Work Expert


About Me

I’ve been a people leader at four venture-backed companies that have scaled to unicorn+ status where I built and led the people strategy through hypergrowth.

I advise CEOs, People Leaders, and Venture Capital Firms. I specialize in helping Series A to C companies, teams of 50-500+, scale their people functions while creating world-class cultures.

Clients range industries across Enterprise SaaS, Fin Tech, Health Tech, eCommerce, On-Demand, People Tech, Data Analytics, Cyber Security, Real Estate, and more.

Clients are supported by top VCs, including Accel, Lightspeed Venture Partners, Sequoia Capital, Forerunner Ventures, Felicis Ventures, and SemperVirens Venture Capital.


Areas of Expertise

Image by Perry Grone
Working at Home
On the Phone

People Leadership Advisement

I can advise on all aspects of your talent strategy and each moment across the employee lifecycle, such as global hiring, onboarding, compensation & benefits, internal communications, learning & development, diversity, equity & inclusion, employee engagement, performance management, and compliance.

Remote & Distributed Work

As many organizations consider transitioning their workforce to fully distributed or hybrid working models, I can advise on remote-first culture, communication & collaboration norms, goal setting, and tools to enable a highly engaged & productive workforce.

I bring years of experience building a world class culture at one of the largest fully distributed companies in the world.

People Technology

I am a people tech geek! I advise people technology companies to support their product-market fit and long-term success.

I also support my corporate clients on their HR tech stack decisions at any stage of growth, having been the people SaaS decision-maker at four high-growth unicorns. 


Client Testimonials

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Shelby is the ideal mix of thought partner and hands-on company builder. She uses her experience scaling Invision, one of the preeminent distributed companies, to empower founders building world-class teams. Shelby's knowledge is an invaluable resource for companies adapting to a remote-first world or those starting out distributed from day one.

Luke Beseda, Partner @ Lightspeed Venture Partners

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Shelby has and continues to advise me and my team. We engaged with her to help provide us guidance around our global distributed work strategy as we were wanted to have a solid strategy and understand best practices. She provided us with so much valuable information. Her well-organized, strategic approach to all things people operations and beyond in a fully distributed organization has us aware of many of the pitfalls of working in this manner and I will continue to utilize Shelby as we continue to scale and grow our organization as a fully 100% distributed organization. She also connected us with many valuable resources, templates, strategies, surveys, and practices. Her knowledge is vast and further she is also a pleasure to work with.

Laurie Deneschuk, VP of People @ Netlify

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It was an honor to engage with Shelby for people operations consulting as Shogun hit new milestones of scale. We've been a fully distributed remote company from the start, and as we neared 100 team members it was great to have Shelby's wisdom from her experience at Invision. Shelby got hands-on with our Operations team and supported integral projects as we conducted an exec search for a VP People. Would recommend Shelby to any startup considering a permanent move to remote, expanding internationally, or considering a fully distributed workforce approach.

Nick Raushenbush, Co-Founder & COO @ Shogun

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While planning our transformation to a Virtual First organization, we partnered with Shelby to get her expert perspective. Shelby was so helpful to our initiative -- helping to manage the project, share best practices, and provide seasoned guidance. It was so valuable to have her "been there, done that" viewpoint. She was even willing to weigh in on other timely people initiatives. I highly recommend working with Shelby!!

Nicolette Quispe, Chief People Officer @ One Concern

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Shelby was a critical partner in building our people strategy and culture at InVision. She is the most knowledgeable person I know when it comes to people operations and people technology. She will be an asset to any company looking to develop a world-class people function and has become an expert in building out remote-first cultures.

David Fraga, President @ InVision

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Shelby understands People Operations better than anyone I've met. She was very thoughtful in helping us design and deploying our HR strategy and culture, but also understands the tactical side of operations which is equally important. I'd highly recommend her to any company that needs help building and scaling their HR initiatives.

Kym Lee, Talent @ Sequoia Capital